Building a Legacy in the Tequila Landscape: A Conversation with Nayana Ferguson
Nayana Ferguson is the COO / Co-Founder of Anteel Tequila. Anteel Tequila is a Premium Tequila that’s twice distilled using both the highland and lowland agave aged 7 years to create an incredible tequila sipping experience like none other. Anteel Tequila created the world’s only Coconut Lime Blanco Tequila. A premium Blanco tequila infused with the natural flavorings from both the coconut and lime. Smooth and easy to sip on ice or blend in your favorite cocktail, this is a tequila that wavers the line of danger. Anteel Coconut Lime Tequila has an initial hint of lime followed by the soft finish of natural coconut.
In this richly detailed exchange, Nayana discusses her journey of launching Anteel Tequila along with her husband. Starting with her and her partner's increased interest in more premium spirits, Nayana delved into researching Tequila and decided to create her own brand. She muses about the risks and motivation behind going into the premium tequila business, revealing that the product is made from agave, and is naturally low in sugar and carbs, which suits her dietary needs as a two-time cancer survivor. They've built a company that cares about its employees, ensuring that representation, diversity, and respect are at its core. This conversation also encompasses the importance of breaking away ’s entrepreneurial spirit.
01:34 Introduction
01:34 Discovering the World of Premium Tequila
02:12 The Health Benefits of Tequila
02:47 The Journey to Owning a Tequila Company
03:11 Overcoming Skepticism and Challenges
04:29 The Launch of the Tequila Brand
04:38 The Impact of Being the First Black Woman to Own a Tequila Brand
04:44 The Importance of Representation in the Spirits Industry
05:03 The Struggles of Starting a New Brand
05:12 The Shift from Traditional Work Scenarios to Entrepreneurship
06:18 The Importance of Asking Questions and Seeking Knowledge
06:48 The Journey of Building a Business from Scratch
08:26 The Importance of Structure and Processes in Business
08:51 The Challenges of Overcoming Expectations and Pressure
08:51 The Importance of Building Generational Businesses
08:51 The Role of Passion and Fulfillment in Business
15:06 Inspiring Others Through Personal Success
16:01 The True Meaning of Wealth
16:41 The Power of Women in Business
17:27 Navigating International Business
19:31 Overcoming Challenges as a Black Woman in Business
24:15 The Importance of Respect and Trust in the Workplace
25:28 Building a Diverse and Inclusive Company Culture
34:33 The Future of Anteel Tequila
